Where is the love? It’s in social media.

Brands have now started shifting their attention to the social media scene, and we think bands should start doing the same.

 

Every up and coming band has had the same problems: you make great music, and you’ve secured a huge gig that could potentially put your name out there and make you known to the local music industry… but how do you make sure that people are paying attention?

The answer is simple, and for most people, it’s right under their noses.

According to Pew Internet, 72% of online adults use social networking sites. Forbes recorded an 800% growth of social media usage since 2005. People use Facebook to connect with friends, and even businesses and restaurants have dedicated people who manager their social networking profiles. The impact of social media can’t be overlooked by anybody looking to make a name for themselves.

Even old games that have pretty much established themselves in the world are finding reasons to invest in social marketing. The simple game our grandmas used to play, bingo, is now one of the most prolific games in the online market. Bwin.party, the online gaming tycoon behind Cheeky Bingo, has put Cheeky on Twitter, saying, “As seen through our partnership with Manchester United, in 2012 we began to evolve our sponsorship strategy to focus on social media and social gaming, online and mobile integration, reflecting the shift in consumer usage of these channels.”

The power of social media is unmistakable. Thanks to efforts like this, bingo has become an online affair. Of the 100 million bingo players in the world, 85% of them now prefer to play bingo online.

With 56% of consumers being more likely to promote a brand as a fan if they are visible online, if you really want to get the word out that your awesome new band is having its first big-time gig, then you’d better create a Facebook page and let everyone know.

Your band page can also help potential fans get a feel for your music. Upload recordings and videos, photos of the band, and even merchandise. The more information they’re able to sort through online, the bigger the chance that they’ll consider it and tell their friends to check it out. If you have a bit of elbow room, you can even get custom Facebook pages and apps. Websites like North Social may be able to help you design an eye-catching band page too.

Remember, people now get most of their news from the internet, and from friends sharing information. A good band invites friends through a gig, but a great band uses social media to do it. After all, if it was able to bring life to bingo and make it the craze that it is today, then it’s bound to do wonders for your band too.

True Grrl Power: Talking music with Emily Jayne of The Fashion Slaves

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The Fashion Slaves is a girl fronted punk rock band  birthed when Emily Jayne, the band’s creator, broke her arm at an Iggy Pop concert. Her music is a delicious mix of energetic pop and creative rock with Gwen Stefani style vocals. Truth be told Emily has a lot of range and talent, previously singing and rocking out in the ska band The Uptones. But in her latest album “Go Insane” you can hear the ska and punk influence put perfectly together. Live TFS bring the rock and roll and that celebrated rock star presence. Shows begin with Emily tied up in a straight jacket, and as the show progresses she changes down to sparkly fashionable outfits. Continue reading “True Grrl Power: Talking music with Emily Jayne of The Fashion Slaves”

GO INSANE Review

top notch bay area rock/pop/punk

– by parthenon

Eric Din, veteran ska rocker from the Uptones, Hobo and countless other acts has teamed up with the formidable Emily Jayne to form what is probably the best new band in the Bay right now. Their songs are super catchy and Emily’s vocal talent is simply undeniable. From the possibly Blondie tinged (?) Astral Plane to the astonishing Chelsea cover Your Toy, and everything in between, this “newest of the last gangs” serve up exciting punk/rock with a variety of influences bubbling up through the cracks. These guys LOVE music and it shows. Great vocals, more hooks than a tackle box, solid-but-not-too-slick production and meaningful-but-not-heavy-handed lyrics make this an extremely likable, fun and also deep record. Love these guys and wish the best for them, their sound is refreshing and welcome.

Interview With The Fashion Slaves

“I invited them to be interviewed and the rest is history!”

1. How did The Fashion Slaves get their start?

****The members of the Fashion Slaves were recruited to make a demo for some of the songs Emily Jayne and Eric Din wrote. The songs weren’t Ska, so they got Eric Knight and Pete D’Amato to learn the songs. Playing together was so much fun, they continued it.

Continue reading “Interview With The Fashion Slaves”